Topgolf

  • Marketing Coordinator - Spring

    Job Locations US-TX-Spring
    ID
    2018-8965
    Position Type
    Salary
    # of Openings
    1
    Address
    560 Spring Park Center Blvd
    Category
    Marketing
  • Overview

    Overview:

    Topgolf is seeking a Marketing Coordinator that assists the Senior Marketing Manager in bringing campaigns to life at a local level and plans and executes a local marketing plan specific to their area. The Marketing Coordinator will know where to find our Topgolf demographic and they know the latest hot spots on the local social scene as well as competitor activity and promotions. The Marketing Coordinator works alongside the local Senior Marketing Manager to execute the local activity for the campaign calendar, ensuring a truly integrated approach to marketing activity. Their communication skills and vibrant personality are just as important as their knowledge of marketing.

     

    Key Responsibilities

     

    Key Responsibilities:

    • Execute outreach programs as part of national and local campaigns or to enhance community relations, and complete recaps after each
    • Manage set up and execution of outreach activations at local events, festivals, etc.
    • Own real time Social Media updates and interaction on sites such as Facebook, TripAdvisor and Google, including responding to Guest reviews. Provide content to Corporate Social Media team for national social pages.
    • Assist in executing Partnerships fulfillments and activations Track results of all activity and make recommendations for future activity (KPI’s, budgets/financial returns, ROI, planning, sizing)
    • Execute and activate central marketing campaigns on-site as directed by the corporate marketing team and the Senior Marketing Manager
    • Work with venue managers to educate and engage associates on important campaign details including campaign objectives, target audience, upsell tactics, offers, etc.
    • Ensure all materials on display in venue comply with brand standards (timely/updated/in good shape), including campaign collateral
    • Maintain the stock/version of promotional items (hand out items, promo cards, tents, banners, games, posters, brochures, etc.).
    • Including but is not limited to: planning, fulfillment, activation and execution of site deliverables, on-site branding, promotions, digital and hospitality
    • Throughout and following marketing campaigns, actively produce social media posts, photographs, program summary and recap
    • Manage requests for donations/sponsorships of local sports teams, charities, schools and other organizations
    • Participate in charitable outreach that can also be a business/networking opportunity

    Key Qualifications

    Key Qualifications:

    • Bachelor's Degree in Marketing, Communications or Public Relations preferred.
    • Up to 1 year of experience in a Marketing role, utilizing: Social media, executing venue-specific marketing initiatives, and managing local outreach marketing programs/activations

     

    We recognize as Topgolf grows, so must our team and its development. We are a forward-thinking company that delivers hospitality with a rich mix of innovation, experience and fun. If these traits sound familiar to you, this position spec speaks to you, and our mission inspires you, then we would love to hear from you.

     

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