Topgolf

  • Head of Consumer Insights and Strategy

    Job Locations US-TX-Dallas
    ID
    2018-8535
    Position Type
    Salary
    # of Openings
    1
    Address
    8750 North Central Expressway
    Category
    Marketing
  • Overview

    What You’ll Do

    To continue to lead Topgolf’s innovative growth and support our guest-centric approach to all endeavors, we are seeking a Head of Guest Insights & Strategy. Reporting to our Chief Marketing Officer, this role will work with our CMO and key stakeholders to create and manage the strategic vision and executional roadmap for Topgolf’s guest insights and strategy initiatives. This influential role will help determine the shape of Topgolf’s future by partnering with leadership to provide critical guest insights, market intelligence, and industry trends by leveraging expertise in areas such as deep qualitative and quantitative immersion, multi-source ideation, trend research, rigorous analytics, operations and programming.

    The successful candidate will be able to lead a small team to synthesize data and information, provide actionable insights and inspire and influence others across the organization to put the guest first and measure the success of programs during and post-execution.

    Key Responsibilities

    How You’ll Do It

     

    ·       Establish and lead the strategy, best practices and processes around current and emerging guest experience insights for Topgolf

    ·       Leads the team responsible for the delivery of data driven insights to understand our guests and improve marketing performance

    ·       Leads all marketing analytics programs, reporting, technology, and vendor relationships

    ·       Analyze large data sets (internal and external) and develop custom models/algorithms to uncover trends, patterns and insights in customer data

    ·       Provide tracking, measurement and ROI analysis for marketing initiatives and campaigns, both during and post-execution

    ·       Identify and translate key guest trends to insights that shape Topgolf’s business strategies

    ·       Partner cross-functionally with BI, Strategy, Operations, Technology Innovation and Finance to drive a better guest experience, including research on guest needs, measuring the attractiveness of potential new products/services, and evaluating the guest experience for ideas that are launched

    ·       Deliver compelling presentations with unique and actionable insights to key stakeholders

    ·       Inspire innovation by uncovering new challenges and opportunities

    ·       Manage Guest Insights & Strategy budget and priorities

    ·       Manage selection and day to day interaction with 3rd party agencies and recognized consumer research thought leaders

    ·       Drive department values of teamwork and collaboration, startup-thinking and intellectual curiosity

    Key Qualifications

    What We’re Looking For

     

    • Bachelor’s Degree in relevant discipline; graduate degree with a quantitative focus is a strong plus
    • 10+ years of progressive work related experience in guest/consumer insights, market research, analytics or related area from a leading or major consumer brand, preferably in the Hospitality industry or similar environment
    • Strong analytical capabilities in Excel, PowerPoint, Google suite. SAS/SPSS/SQL is a plus
    • Experience with data and insights tools such as Hitwise, Crimson Hexagon, ComScore, Google planning tools
    • Demonstrated ability to gain credibility with executives and key stakeholders, as well as negotiation and persuasion abilities required in order to present ideas and recommend strategic initiatives
    • Demonstrated track record of creating systems/processes to guide guest insights into action within a complex organization
    • Demonstrated understanding of hospitality or entertainment industry dynamics and economics
    • Demonstrated ability to initiate and direct multiple project assignments in a relatively unstructured environment
    • Team builder with demonstrated track record of successfully managing, motivating and developing a team

     

    Topgolf is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.

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