Working with Topgolf locations (US) nationwide, the National Marketing Manager (NMM) is responsible for overseeing development and execution of each venues grassroots strategy and venue marketing programs. The NMM is based at the Home Office and supports, guides and develops the Marketing Managers at each Topgolf location nationwide to execute grassroots activities, community engagement efforts and local programs.
Local campaigns and outreach efforts target our core audiences and have direct impact on new visit counts. This role relies heavily on analysis of local results and return on investment (both $ and resource). The NMM is responsible for holding MMs accountable for using this data to make strategic decisions for their market.
The NMM is responsible for marketing of new venue openings. They must develop a local activation plan with the local MM to generate leads and recruit new Topgolf members. Cross-functional collaboration at Home Office, recruitment of the MM and training of the local management team is key to their success.
This role heavily supports marketing programming and efficient, accurate communication to our venues nationwide to ensure a seamless and positive Guest experience.
Role requires some travel (approximately 1 out of market trip per month), but varies throughout the year.
MINIMUM QUALIFICATIONS, JOB SKILLS, ABILITIES
Topgolf is truly everyone’s game, with 41 venues entertaining more than 13.5 million Guests annually, original content shows, next-gen simulator lounges through Topgolf Swing Suite, the global Topgolf Tour competition, pop-up social experiences like Topgolf Crush, Toptracer technology as seen on TV, and the world’s largest digital golf audience.
Topgolf is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.